PRIVACY POLICY

1. Introduction

Rooted In Product, LLC ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.rootedinproduct.com (the "Site"), engage our fractional product executive services, or otherwise interact with us.

By accessing our Site or using our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site or use our services.

2. Information We Collect

2.1 Information You Provide to Us

We collect information you voluntarily provide when you interact with us, including: contact information such as your name, email address, phone number, company name, and job title; inquiry details submitted through our contact forms or scheduling tools; engagement information related to our consulting services, including project requirements, business challenges, and company information; communications including emails, meeting notes, and other correspondence; and payment information necessary to process fees for our services, which is handled by secure third-party payment processors.

2.2 Information Collected Automatically

When you visit our Site, we may automatically collect certain information, including: device and browser information such as your IP address, browser type, operating system, and device identifiers; usage data including pages visited, time spent on pages, links clicked, and referring URLs; and location data derived from your IP address at a general geographic level.

2.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. These technologies help us analyze Site traffic, customize content, and improve your experience. You can control cookie preferences through your browser settings, though disabling cookies may affect Site functionality.

3. How We Use Your Information

We use the information we collect for the following purposes: to provide, maintain, and improve our fractional product executive services; to respond to your inquiries and communicate with you about our services; to process transactions and send related information, including confirmations and invoices; to send you marketing communications about our services, events, and content that may interest you (you may opt out at any time); to analyze usage patterns and improve our Site and services; to detect, prevent, and address technical issues, fraud, or security concerns; and to comply with legal obligations and enforce our terms of service.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances: with service providers who assist us in operating our business, such as hosting providers, email services, scheduling tools, analytics providers, and payment processors, all of whom are bound by contractual obligations to protect your data; with other members of the Rooted In Product collective when necessary to deliver services you have requested; with professional advisors including lawyers, accountants, and consultants as needed for our business operations; in response to legal process or government requests when required by law or to protect our rights; and in connection with a merger, acquisition, or sale of assets, in which case your information may be transferred to the successor entity.

5. Data Security

We implement appropriate technical and organizational security measures designed to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit, secure storage systems, access controls, and regular security assessments. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period may vary depending on the context of our relationship with you and our legal obligations. When we no longer need your personal information, we will securely delete or anonymize it.

7. Your Rights and Choices

7.1 Access and Correction

You have the right to request access to the personal information we hold about you and to request correction of any inaccurate information.

7.2 Deletion

You may request deletion of your personal information, subject to certain exceptions required by law or legitimate business purposes.

7.3 Marketing Communications

You may opt out of receiving marketing emails by clicking the unsubscribe link in any marketing email or by contacting us directly. Please note that you may continue to receive transactional or service-related communications.

7.4 Cookies

Most web browsers allow you to control cookies through their settings. You can typically set your browser to refuse cookies or alert you when cookies are being sent.

8. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including: the right to know what personal information we collect, use, disclose, and sell; the right to request deletion of your personal information; the right to opt out of the sale of your personal information (we do not sell personal information); and the right to non-discrimination for exercising your privacy rights. To exercise these rights, please contact us using the information provided below.

9. International Data Transfers

If you are located outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. By using our Site or services, you consent to the transfer of your information to the United States, which may have different data protection laws than your country of residence.

10. Third-Party Links

Our Site may contain links to third-party websites or services that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of any third-party sites you visit.

11. Children's Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the effective date. Your continued use of our Site or services after any changes constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, or if you wish to exercise any of your rights described above, please contact us at:

Rooted In Product, LLC

Email: info@rootedinproduct.com

Website: www.rootedinproduct.com

We will respond to your request within a reasonable timeframe.

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This Privacy Policy was last updated on January 13, 2026.