Fractional Chief Product Officer and Founder of Rooted In Product
Brian Root is a seasoned product executive with a passion for developing impactful digital products, with extensive experience across eCommerce, FinTech, and InsurTech. He has built, led and scaled numerous cross-functional product and design teams, for companies ranging from startups to some of Fortune 100’s largest companies (Amazon and Walmart), and honed his ability to create environments that foster innovative solutions and drive growth by truly meeting users’ needs.
Fractional Chief Product Officer
Manish is a seasoned product leader with a track record of driving innovation and scaling SaaS companies to successful outcomes. As SVP of Product at JRNI, Manish increased customer retention by 25% and launched the company's first AI-powered capabilities. As a member of the leadership team at Klaviyo, he helped double revenue to $300M by leading product initiatives that transformed Klaviyo to a multi-product, multi-market company. As SVP of Product, and a member of the executive team at WordStream, he helped scale the company from $5M to $50M in revenue, leading to a successful acquisition by Gannett. Manish previously held senior product roles at Demandware (acquired by Salesforce) and Art Technology Group (acquired by Oracle). He spent his early career as a strategy consultant at McKinsey, and a software engineer at Thomson Corporation.
Fractional Chief Product Officer
Kristie is a senior executive with a proven ability to scale businesses from 0 to 1 and beyond. Whether optimizing enterprise solutions or building and scaling startup products, she combines strategic vision, technical acumen, and a relentless focus on the user to drive meaningful business impact. Her deep expertise spans eCommerce, marketplace strategy, payment solutions, and edtech.
Fractional Chief Product Officer
Lisa is a dynamic product leader with a proven track record of building and scaling high-performing teams, launching market-defining products, and driving transformative growth. With expertise spanning edtech, healthcare, AI, and go-to-market technology, she blends strategic vision with a pragmatic, results-driven approach, delivering solutions that are intuitive, valuable, and deeply connected to customer needs. She has led initiatives that unlocked millions in cost savings, restructured product functions for greater efficiency, and shaped growth strategies that opened $150M in new opportunities. Passionate about fostering outcome-driven teams, Lisa ensures organizations scale with agility, alignment, and a relentless focus on delivering real business impact.
Fractional Chief Technology Officer
Chris is a product-driven technology leader with 20+ years of experience scaling teams, launching high-impact products, and driving efficiency in complex organizations. With expertise across healthcare, financial services, edtech, and gaming, he builds technology strategies that not only align with business goals but accelerate them. He has led initiatives that expanded market adoption, streamlined regulatory processes, and automated operations to scale without added overhead. By eliminating engineering bottlenecks and improving execution speed, Chris has helped organizations achieve measurable improvements to development cycle time and throughput. Focused on alignment and execution, he ensures product and technology teams work in sync, scaling efficiently while delivering real business impact.
Fractional Director of Product Design
Ira Cummings is a UX strategist and product design leader known for untangling complex, enterprise-scale problems and turning them into clear, actionable solutions. With over two decades of experience, Ira brings deep expertise in guiding cross-functional teams, uncovering breakthrough user insights, and shaping differentiated products that drive revenue growth.
Fractional Director of Product Management
Matthew has 15 years of product leadership experience in cloud platforms, data systems and analytics, network infrastructure, developer tools, and security. Throughout his career, he has done 0-1 work, both at startups and leading new initiatives in established companies. His product work has focused on building data-driven user experiences, and building product analytics programs to understand and drive user delight and adoption. Prior to working in product management, Matthew was an innovator and industry leader in the early development of Wi-Fi, and holds numerous patents for his contributions to the technical standards for Wi-Fi.
Fractional Director of Product Management
Andy is a proven product leader with deep experience creating customer value and driving growth through web, mobile, platform, and data products. Well versed in multiple business models, he has led products from 0-1 stages to 10x growth, and has built and optimized product and product related teams, emphasizing value creation through customer understanding, operational excellence, quality, and innovation.
Fractional Director of Product Management
Joe is a product leader experienced in team and organizational restructuring, AI/ML project delivery, strategic long-term planning, and change management. Joe recenters teams around data insights and OKRs to drive outcome delivery and prioritizing initiatives to drive growth in line with the company vision.
Fractional Director of UX Research
With over two decades of experience in UX research and design, Joanna Zander is a seasoned expert in creating user-centered digital experiences. She has led and grown multidisciplinary UX teams across industries, including e-commerce, mobile, hardware, government, and education. Holding a Ph.D. in Human Factors and User Experience, Joanna combines scientific rigor with industry expertise to solve complex design challenges with practical, user-focused solutions.
As a consultant, she specializes in UX strategy, user research, usability testing, and interaction design. She has held leadership positions at top-tier consumer and tech companies such as Amazon, lululemon, and Samsung, driving UX initiatives that balance business goals with user needs. Her leadership extends to academia, where she has taught UX principles at Simon Fraser University, Emily Carr University, and Kwantlen Polytechnic University.
Fractional Principal Product Manager
Maheep is a product leader with extensive experience in AI, e-commerce, and digital transformation. He help teams scale, build data-driven products, and drive impact. Maheep has led AI-driven initiatives, expanded marketplaces, and developed high-performing teams, with a focus is on growth, impact, and fostering a strong product culture.
Fractional Senior Product Manager
Alex is a seasoned product leader who transforms business challenges into growth opportunities. With a track record of scaling marketplaces at Neighbor and launching high-impact products at Amazon, he specializes in user-centric problem discovery, market research, and data-driven product strategy.
Fractional Senior Content Designer
Dave Glazier is a content strategist and UX writer with a global perspective on product development, backed by a master’s in marketing and 20 years of experience across three continents. He has worked with blue-chip organizations, crafting data-driven, user-focused content that informs, inspires, and drives action.
At a major Big Tech company, Dave led a content strategy initiative that improved and localized web content reaching nearly a billion impressions annually. His focus is on seamlessly integrating content with product design to create clearer, more intuitive, and high-impact digital experiences.
Fractional Senior Product Manager
Shamsheer is a senior PM leader who has driven B2C growth at scale for companies between $3.2B-$23.4B. She has led engagement growth at Pinterest (300M MAUs) and drove 175% YoY revenue growth at Thumbtack.