Your Product Maturity Assessment
Understanding where your product organization stands is a necessary step before improving anything meaningful. Most teams work hard but struggle to assess their progress in a structured, objective way. Rooted In Product’s Product Maturity Assessment gives teams a concrete method for doing exactly that.
This tool is designed to help product leaders evaluate the current state of their product practice. It doesn't rely on vague impressions or surface-level symptoms. It looks at how strategy is formed, how execution happens, how teams interact, and how well the work aligns with customer needs. The goal is to help teams see clearly where they are strong and where their processes or priorities need work.
What the Scorecard Measures
This assessment is not a generic survey. It focuses on key dimensions that define product maturity:
Strategic clarity: Does the team understand the market and have a compelling product vision? Are choices aligned with business goals?
Operational effectiveness: Are development efforts deliberate and efficient? Are teams delivering outcomes or simply outputs?
Team health: Do roles have clarity? Are cross-functional teams aligned and empowered?
Customer alignment: Are real user needs informing decisions? Is feedback integrated into the product development process?
These categories are examined with specific questions that allow founders, CEOs, and product leaders to quickly spot patterns. Instead of spending months guessing at what might be broken, they can get a useful snapshot in minutes.
Curious what you’ll get back?
This is a sample of the personalized, in-depth report you’ll receive after completing the assessment. Real insights, clear analysis, and practical next steps, built around your specific product maturity profile.
Spend less than five minutes and get a detailed report covering eight core pillars of product maturity. You’ll receive a clear breakdown of your strengths and gaps, along with practical recommendations and curated resources to help you take action.
Why Maturity Assessment Matters
Too often, product teams operate on momentum. They respond to fires, ship features, and move fast without understanding whether they’re actually building the right things. A maturity assessment slows that cycle just long enough to ask better questions.
With this scorecard, teams can benchmark their current practices, compare them to healthy product organizations, and begin to see a path forward. It also serves as a communication tool. Product leaders can use it to make a clearer case to executives or to rally teams around focused improvements.
How to Use the Results
Rooted In Product’s Product Maturity Assessment is available here. It’s structured to take just a few minutes, but the insights it produces are meant to guide far longer-term decisions. Teams can take the assessment individually and then compare results, or product leaders can use it to drive a more formal review across departments.
Those who complete the assessment automatically receive a breakdown of their results, including areas where they are excelling and those that warrant attention. Rooted In Product also offers resources and workshops that build on this foundation, helping teams grow their maturity over time.
Take the Next Step
The best product teams are not the ones that work the hardest. They are the ones that reflect, adapt, and continually improve their systems. Rooted In Product’s Product Maturity Assessment makes that reflection process more rigorous, more honest, and more actionable.
To take the assessment and learn more about how to build stronger product foundations, click here now.