Ira Cummings

Fractional Director of Product Design

Wakefield, MA

Available for:

  • Fractional engagements (20-40 hours per week)

Ira Cummings is a UX strategist and product design leader known for untangling complex, enterprise-scale problems and turning them into clear, actionable solutions. With over two decades of experience, Ira brings deep expertise in guiding cross-functional teams, uncovering breakthrough user insights, and shaping differentiated products that drive revenue growth.

Ira has worked with a wide range of organizations, from early-stage startups to established names like Genome Medical and Foundation Medicine. He leads through collaboration, aligning teams around vision and strategy while fostering environments that prioritize learning, trust, and thoughtful experimentation. At his consultancy, Ira Cummings Studio, he partners with mission-driven companies in the health and wellness sectors, helping them move faster, focus better, and reduce risk through strong design strategy.

Throughout his career, Ira has built and scaled high-performing design teams, developed inclusive hiring practices, and delivered strategic design solutions that advance product and business goals. His work consistently bridges business needs and human-centered thinking, turning user insights into powerful digital experiences.

A frequent speaker at UXPA Boston (2022, 2024, and 2025), Ira contributes to the broader UX community through talks, mentorship, and thought leadership. He continues to shape how teams think about product design, not just as a discipline, but as a force for meaningful progress.

Areas of Expertise:

Brian Root

Brian Root is a seasoned product management executive with a rich history at the helm of digital transformation in tech giants like Amazon and Walmart Labs. As the founder of Rooted in Product, he brings his expertise to early-stage startups and Fortune 100 companies alike, specializing in transforming product visions into reality through strategic leadership and system optimization.

https://www.rootedinproduct.com/brian-root-author-bio
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