Fractional Director of Product Design

Ira Cummings is a UX strategist and product design leader known for untangling complex, enterprise-scale problems and turning them into clear, actionable solutions. With over two decades of experience, Ira brings deep expertise in guiding cross-functional teams, uncovering breakthrough user insights, and shaping differentiated products that drive revenue growth.

Fractional Director of UX Research

With over two decades of experience in UX research and design, Joanna Zander is a seasoned expert in creating user-centered digital experiences. She has led and grown multidisciplinary UX teams across industries, including e-commerce, mobile, hardware, government, and education. Holding a Ph.D. in Human Factors and User Experience, Joanna combines scientific rigor with industry expertise to solve complex design challenges with practical, user-focused solutions.

As a consultant, she specializes in UX strategy, user research, usability testing, and interaction design. She has held leadership positions at top-tier consumer and tech companies such as Amazon, lululemon, and Samsung, driving UX initiatives that balance business goals with user needs. Her leadership extends to academia, where she has taught UX principles at Simon Fraser University, Emily Carr University, and Kwantlen Polytechnic University.